For the next six hours you can guide a robot through a web of miniature Reddit-themed escape rooms

Something weird is about to happen on Reddit. Starting at 10 a.m. PT on Tuesday, an AI-powered robot the size of a computer mouse will star in a live event that’s part reality show, part interactive puzzle and all an homage to the internet’s premier repository of dank memes.

The, uh, thing (event? livestream? brand activation?) is known as “Cozmo Lost in Reddit” and it’s collaboration between consumer robotics company Anki and legendary ad agency Wieden+Kennedy to promote Anki’s popular tiny, mighty consumer robot.

As you might have gleaned, this dollhouse-scale interconnected journey through escape rooms is difficult to describe. It features crowdsourced gameplay, like Twitch Plays Pokemon, but with IRL puzzles. It’s whimsical, sudden and Reddit-specific, but it doesn’t completely evade description or provoke existential despair like The Button. There’s a strong case that it’s just an incredibly intricate device demo strewn liberally with meme-filled easter eggs. All told, it’s strange, self-referential and kind of exactly what you’d expect from the team that crafted an operational rare soylent marketplace on the dark web.

An army of Cozmos readies for Reddit in a Portland warehouse

Small robot, strange journey

To show off Cozmo’s skills — and the little bot has many — Anki’s collaboration will attempt to woo the Reddit community with an IRL recreation, in miniature, of seven specific subreddits. The Cozmo unit will have to navigate and solve these actual physical spaces, escape room-style, on a live broadcast, guided by the greater Reddit hivemind.